![]() ![]() "Marketing professionals continue to expand their investment in analytics to improve their organization's digital marketing activities," said Denise Persson, Chief Marketing Officer at Snowflake. Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. ![]() These categories include:įocusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as "leaders" or "ones to watch" within each category. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. Snowflake's data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. Hightouch differentiates itself from traditional CDPs by establishing Snowflake as a single source of truth.
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